Evaluate the usefulness of the diversity information to potential employees
From Understanding and Managing Diversity by Harvey and Allard.
An important part of our course is researching information on diversity and multiculturalism and its social, cultural, and ethical
impact upon individual citizens, groups of people, and society at large. In the twentyfirst
century, Web sites are an important
channel of communication between organizations and their external stakeholders. If an organization is serious about its
commitment to diversity, one would expect that this would be reflected in the design, content, and graphics of the Web site.
Potential employees, customers, suppliers, etc., often turn first to a Web site before initiating interaction with an organization. If
diversity is really integral to the mission and values of an organization, information on diversity should be easily accessible,
informative, and well integrated into the Web site.
You will select a specific company in an industry such as healthcare, hospitality, manufacturing government, education,
sports, etc. Then, prepare a report on the following:
1. Evaluate how accessible diversityrelated
material is on this Web site. Is there a direct link from the home page? What type
of results does entering the term “diversity” in a search box yield? Or, do you have to explore on your own? Sometimes
searching under “careers” or “press releases” may produce some diversityrelated
results. On some Web sites, you will have
to explore deeply into Web pages to find material related to diversity. What does this say about the organization’s commitment
to diversity?
2. Evaluate the usefulness of the diversity information to potential employees, customers, and suppliers. Is the diversity
material related to the organization’s business case for diversity, core values, mission, etc. the way that the organization does
business? How current is the diversityrelated
material?
3. Evaluate the appropriateness of the photographs and graphic material that relates to diversity. Some Web sites will feature
photographs of diverse employees and customers, yet not link this material to the verbal content. Some reuse the same
pictures on different pages, etc.
4. Assume that you are a) a potential employee, b) a potential customer and c) a potential supplier or subcontractor. What
perceptions might you have about this organization’s commitment to diversity based solely on the Web site? Looking at this
Web site, do you think that it encourages or discourages diverse employees to apply for jobs in this organization? Why or why
not?
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