Provide a comprehensive explanation of the essential concepts of SCM and explain to what extent SCM is applicable to a service operation such as CII.
Assignment 1 – Supply Chain Management
Assignment Brief:
Prior to attempting the assignment questions please read the following material:
Welcome to Cruise International
Overview of Cruise International
Mission Statement which includes:
o Cruise Data
North American Passenger Capacity
Cruise Destination Data
Cruise Destination Data (Seasonalized)
Average Length of Cruise Data
Length of Cruise Demand Data
Average Capacity Utilization
Quality Survey Data
Billing Errors Data
Guest Survey Data
Housekeeping Stateroom Cleaning Data
o Housekeeping Work Sampling Data
Hours Required to Accomplish Routine Maintenance Tasks Cost Reports Processing Time Chart
Departments
Guest’s Survey Form
Activities for Telemedicine System Implementation
Embarkation Process
Guidelines for assignment
ü This is an individual assignment
ü Ground your answer in relevant theory
ü Plagiarism and reproduction of someone else’s work as your own will be penalized
ü Make use of references, where appropriate – Use Harvard or APA referencing method.
ü Late submission implies a deduction of 10 marks per day
ü Structural elements should include an introduction, main body, and a conclusion
ü Weight – 50%
ü All of the following questions are to be attempted.
ü Maximum word count: 2500 words
ü Type of assignment: Essay
ü Start / Finish : 1 week
Learning Outcome Assessed: 1,2,3
CHAPTER 4: Supply Chain Management at Cruise International, Inc.
Bob Bristol, your boss at Cruise International, Inc., just called to tell you that he was impressed with your progress thus far in familiarizing yourself with operations at CII- both the strategic details pertaining to its mission, competitive priorities, etc. and the specific details concerning its services and processes. He tells you that, with all the buzz about supply chain management (SCM) that you hear these days, CII is actively interested in exploring how different SCM concepts and techniques could be used in their operations. Maintaining an adequate, assured supply of a variety of mechanical equipment, entertainment equipment, retail merchandise, food products, and supplies for maintaining the ship is critical to CII. Meghan Willoughby, Chief Purser aboard the Friendly Seas I, has a couple of specific assignments that you will work on later. But for now, Meghan would like a concise research report for the top management team addressing SCM issues relevant to CII.
“Leila Jensen liked your write-up on the CII service package and delivery system. Meghan Willoughby wants you to prepare a similar report addressing SCM issues relevant to CII. Senior Administrators at CII are actively involved in exploring how SCM concepts and techniques could be adopted in their operations. Prepare a concise report addressing the specific questions that Meghan has put together for you. I look forward to receiving your report, which I am sure will provide insight for SC applications at CII.”
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