As a public health professional, would you know which type(s) of marketing would be appropriate for various public health programs?
Social marketing, unlike commercial marketing, is intended to impact social change. It does not benefit the company or the program; rather, it is intended to benefit the community and the public at large. For example, you can listen to radio spots used to advertise HIV testing at the Centers for Disease Control and Prevention (CDC). Also, the CDC has teamed with the National Cancer Institute to provide tools and guidelines for ad campaigns to promote health in their extensive social marketing information page. These are just two examples, but there are many more.
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