Final Exam: eco friendly building business, Ecohouse Pty Limited
Chris and Mohammad are in their final year of a building and construction course at the University of Canberra. They decide to start a eco friendly building business, Ecohouse Pty Limited, which will be based on the UC campus’ business hub. Chris and Mohammad’s business plan is to use their connections with UC’s clubs and societies and Masters Builders connections through UC teaching staff to establish a client base and build a portfolio before they graduate. They will then be able to expand Ecohouse into the broader Canberra and interstate marketplace and launch their building and construction careers.
Ecohouse’s first job is organising, managing and building the construction of the new state of the art e-court for the Faculty of Business, Government & Law. The Faculty is particularly keen to support student enterprise, and the construction proceeds smoothly. Chris and Mohammad are able to use some photographs of the construction progress on their website, and also to promote both the Faculty and Ecohouse on Facebook and Twitter. Social media will be a key tool for Ecohouse’ promotion. Ecohouse is off to a flying start!
Shortly afterwards, Ecohouse is approached by Constructions of Canberra, to propmote, manage and construct the new UC teaching hospital. The UC turns the campus into an area of medical skills and building for an entire weekend.. Unfortunately, the display coincides with the ANU Teaching medical facilities open day. And the ANU medical society is not happy about it. Scheduling two such events on the same day appears to split Canberra’s interested patrons and parties with vested interest, resulting in lower turn out and ticket sales at both events.
Fortunately for Chris and Mohammad, the UC’s Ecohouse online marketing strategy is working the crowd is far bigger than anticipated. The ANU resorts to taking to Twitter to vent their displeasure, tweeting, “Chris at Ecohouse is a selfish bastard” and ‘What does Chris and Mohammad at Ecohouse know about constructing a teaching facility anyway?’
After the event, Chris and Mohammad post several photos from the event on the Facebook pages for Ecohouse and for UC. Not everyone is happy, however. Jenny, a long-time staff member of UC, is disturbed by a photo of herself posing with medical equipment whilst wearing a hard hat. Everyone knows Jenny is a show-off, and the photo was an ironic pose. She didn’t realise that it would end up on Facebook, tagged to her profile so that all her friends would see it. She is humiliated and angry.
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