Explain market segmentation and targeting
Identify, define, and examine the process of developing the four elements of the marketing mix, (product, promotion, price, and placement) and explain how marketing managers use these elements to gain competitive advantage within a socially responsible
and ethical environment.
Explain market segmentation and targeting in order to understand how marketing affects the success of the firm, how marketing interacts with other functional areas, and how marketing shapes and is shaped by modern society.
Name the three aspects of the marketing concept and be able to recognize the importance of customer needs and wants as the foundation for marketing decision-making.
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