How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:
How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?
Your well-written paper should meet the following requirements:
5-6 pages in length
Support your analysis by referencing and citing at least three credible sources in addition to the course textbook: Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612
Use APA style guidelines, citing references as appropriate.
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