How organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within
the organization.
Assignment 1: Environment Analysis (Week4)
Purpose: This assignment is the first of three assignments. Students will use the tools and apply concepts learned in this
and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to
establish, safeguard and sustain its position in a competitive market.
Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This assignment
provides students the opportunity to evaluate the competitive position of one of the organizations listed below and
integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).
Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within
the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities
and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses. In completing the
internal environmental analysis students will construct an Internal Factor Evaluation (IFE) matrix and calculate financial
ratios.
Instructions:
Part I
Students will perform an external analysis on a company from the list below or from a list of companies provided by the
instructor.
• Priceline Group
• Domino Pizza
• Spirit Airlines
In completing the assignment, students will perform research on the company provided, answer the questions below in
narrative form and follow the steps below:
Step 1: Create a doublespaced,
12point
font Word or Rich Text Format (RTF) document. The final product will be
between 56
pages in length excluding the title page, exhibits and reference page.
Step 2: Review assignment grading rubric.
Step 3: Follow this format:
• Title page with assignment title, your name, the course, the instructor’s name;
• Introduction;
• Comprehensive Written Analysis:
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