Question 1. 1. (TCO 3) Which of the following is an example of a lifestyle business? (Points : 5) Question 2. 2. (TCO 3) Which of the following is true regarding high-growth ventures?
(Points : 5) Question 3. 3. (TCO 3) Small companies tend to differ from large ones because _____. (Points : 5) Question 4. 4. (TCO 3) _____ are expensive organizational products with a long useful life. (Points : 5) Question 5. 5. (TCO 3) Absco computers introduced a low-cost, cloud-based storage service. The company adopted unit-based pricing for the product and many small businesses found the product to be very effective in reducing their storage costs. The sale of the product has increased swiftly in recent months and is at an all-time high. The product is presently in the _____ stage of product lifecycle. (Points : 5) Question 6. 6. (TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____. (Points : 5) Question 7. 7. (TCO 4) Organizational purchasing differs from consumer purchasing in that organizational purchasing _____. (Points : 5) Question 8. 8. (TCO 4) _____ refers to the increase in the value of a product with the number of customers who use it. (Points : 5) Question 9. 9. (TCO 4) Creating new goods and services for a firm’s current markets is called _____. (Points : 5) Question 10. 10. (TCO 4) Retailers differ from wholesalers in that retailers _____. (Points : 5) Question 11. 11. (TCO 4) One of the valuable services that a wholesaler might perform is _____, in which it receives large shipments from the producer and then sells smaller quantities to retailers. (Points : 5) Question 12. 12. (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions? (Points : 5) Question 13. 13. (TCO 4) The government agency that has the authority to impose penalties against advertisers who violate federal standards for truthful advertising is the _____. (Points : 5) Question 14. 14. (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other websites. (Points : 5) Question 15. 15. (TCO 4) Institutional advertisements that present a company’s point of view on public issues, such as education or healthcare, are known as _____ advertising. (Points : 5)
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