Which if the following is NOT a Primary Research method:To double the number of influencers engaged with the brand on twitter by April 2015.
To raise awareness of the benefits of a good diet for overall health.
Quiz on IMC Elements
HIGHLIGHT CORRECT ANSWER
1) Which if the following is NOT a Primary Research method:
Focus Group
In-depth Interview
Content Analysis
All of the above
2) Which of the following is a Secondary Research method?
Interview
Focus Group
In-depth Interview
Content Analysis
3) Which of the following is a communication goal?
To increase media impressions by 10% by May 2015.
To enhance recall of key messages among pediactic nurses by 15% by March 2015.
To double the number of influencers engaged with the brand on twitter by April 2015.
To raise awareness of the benefits of a good diet for overall health.
4) Which of the following does NOT describe the target of an IMC plan?
Public
Audience
Market
Follower
5) An output objective:
Establishes the ROI of the plan
Specifies how much attitudes and beliefs will change.
Lists behaviors that the communicator wants from the customers
Describes the programming/tactics of a plan
6) Which of the following is NOT a tactic?
Press release
Print advertisement
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