Demonstrate a sound understanding of the importance of Project Management in the development and maintenance of sustainable and global organisations operating in complex market environments.
Title: Create a business case for establishing a Salford Christmas Land
Summary: You are responsible for creating a detailed and unique business case, including project plan, for the project described in the following pages.
Submission deadlines: TBA
Word Limit: 3000
Part A (20%) involves preparing a presentation of your business case and project plan as detailed in the assignment brief.
Part B (80%) involves the creation of a detailed business case, project plan, and schedule and discussion of other relevant issues.
More detail on the assignment requirements is provided in the project brief that follows.
This assignment is worth 50% of the total mark for the Project Management Leadership and Skills module. The other 50% will be assessed by an individual exam at the end of the module.
Module learning outcomes covered by this assignment
1. Apply knowledge of the theory and practice of project planning and control and the use of Project Management methods and techniques.
2. Demonstrate a sound understanding of the importance of Project Management in the development and maintenance of sustainable and global organisations operating in complex market environments
3. Develop knowledge and application of the techniques of estimating, forecasting and resource management
4. Work independently and with others in analysing and presenting solutions to Project Management planning, control and process problems.
5. Communicate effectively through a variety of media to different audiences.
6. Make decisions in complex and unpredictable situations using tools and techniques appropriate to the module.
7. Use terminology associated with the subject area accurately and in a way which demonstrates sophisticated knowledge and understanding.
ASSIGNMENT CASE STUDY INTRODUCTION
The assignment contains information from news and other sources.
We have sought to make this as close as possible to a live project brief.
You may wish to conduct relevant research but please do not contact anyone involved without first contacting your module tutor.
Christmas Blunderland
The following is from an article in the Daily Telegraph dated 12th December 2014
This Christmas tourist attraction was forced to close less than a day after opening following a barrage of complaints from disgruntled parents.
Yorkshire’s Magical Winterland in Harrogate, North Yorkshire, only opened its doors on Wednesday, but was forced to pack up just 24 hours later due to its “appalling” quality.
Despite promising a winter walk, a Frozen singalong and a chance to feed Santa’s reindeer, excited families were faced with a desolate scene of disappointment after paying £20 per ticket.
Mother-of-one Laura Bamforth, who is also 30-weeks pregnant, from Pontefract, West Yorkshire, said: “We spent a total of 20 minutes in the building and we were totally appalled with the entire event.
“The event itself was nothing more than a fairground. The rides was overpriced and the so-called Christmas market was a total of four stalls.
“When leaving the event feeling very let down we told the staff on reception who also was very rude and never tried to apologise.
“I would like a refund for all the money I have spent because the treatment is unacceptable.”
The Yorkshire Magical Winterland, set up at the Great Yorkshire Showground, advertised the event as having “fantastic features” and offered visitors the chance to “focus on losing yourself in our Magical Winterland”.
But the grim reality of the Christmas-themed event was that of rubbish-strewn hallways, poorly-constructed exhibitions and sombre-looking reindeer surrounded by a sprinkling of straw.
Disappointed mother-of-two Leanne Potter said it would take a “miracle” to make the experience worthwhile.
She said: “It was truly awful. The event was clearly just planned to make as much money as possible. They weren’t bothered about the quality of the event.”
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