Examine the profession of nonprofit marketing from both an academic and career-oriented perspective applying primary research towards experiential projects that simulate nonprofit marketing management responsibilities.
Week 4 Discussion Post
Respond:
Select a nonprofit of your choice and see if they currently have a corporate partner or partners, and describe what kind of marketing relationship the two appear to have. If there is no evident corporate partner then suggest a corporate partner.
Choose one of the sites from the Independent research section and discuss why you think it is important for a nonprofit marketing manager to either understand the concept or understand the definition of a certain financial term.
Independent research on Topic 4:
Both of the sites I am sharing here are terrific overviews of finance as it relates to nonprofit’s, but way beyond the scope of what we can cover in one week in this course. It would take probably an eight week semester for each of these topics – types of financing and financing terminology and application. As a marketing manager it is important to be familiar with these concepts, not at an expert level, but at a functional level. Important difference, having a basic understanding of how certain financial principles or instruments affect marketing decisions to being a full fledged CPA. Having said this, enjoy reviewing these sites and expect to learn a new thing or two about finance, that’s it.
http://www.sec.gov/investor/pubs/begfins
Week 4 Writing assignment
Nonprofit Case Study – worth 25 percent of your final grade.
Includes Course Outcomes:
1) Assess the importance of marketing to both the internal and external environments in which nonprofits operate including the competitive environment of alliances, partnerships, mergers, cause marketing and social responsibility in order to effectively develop marketing programs that accomplish organizational goals.
5) Examine the profession of nonprofit marketing from both an academic and career-oriented perspective applying primary research towards experiential projects that simulate nonprofit marketing management responsibilities.
Open Source Material – Discussion Topics 3, 4 & 5
Bloom’s for the Nonprofit Case Study:
Remembering – finding, storing, recalling and describing information.
Understanding – explaining and constructing meaningful ideas and concepts.
In this eight-page (includes cover page) assignment, you will be conducting an in-depth analysis of a nonprofit organization’s marketing efforts in the role of a nonprofit marketing professional. You can continue to use the same nonprofit you chose for the marketing journal or choose another one. Since this assignment builds on the first one you may even find some of the information already researched, will come in handy!
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