How would you go about defining the identity of Able Corporation and creating its mission statement?•How would you go about defining the identity of Able Corporation and creating its mission statement?

How would you go about defining the identity of Able Corporation and creating its mission statement?•How would you go about defining the identity of Able Corporation and creating its mission statement?

Background Information:……
Able Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.

Assignment:
At this point in time, you are at the beginning of a project, which will eventually yield (in six months) a complete business plan for Able’s strategic initiative to penetrate the global marketplace. You will need to consider the strategic management process in building this business plan. In relation to this process, please prepare a report that provides appropriate responses to the following questions:

•How would you go about defining the identity of Able Corporation and creating its mission statement? –Where would you look for the information? What do you already know about Able that can help?
•What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
•What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?
•What legal and ethical issues, if any, need to be considered?

….Please provide a well-researched and analyzed comprehensive response to every assignment question….not brief, vague, or generic answers

Report MUST include a reference list of at least 3 Scholarly sources All research should be cited in the body of the paper.
Please submit assignment as a Word document in APA format.
….Grading Rubric….
Identity? Vision- ___; Mission ____.

How to prioritize implementation?

Post implementation and control?

Legal and ethical issues?

References (a minimum of three (3) scholarly sources) :

Identify examples of good and bad business practices in the use of strategy design components. (30%)

Recognize situations that present potential legal and ethical issues and develop solutions for those issues. (30%)

Develop plans to improve business operations. (30%)

Use effective communication techniques. (10%)

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